Credit Karma Tax

Credit Karma

I conceptualized and developed the brand promotional campaign for CreditKarma’s tax vertical. I led the design team, developed a new visual brand identity of Credit Karma Tax in which was used across all marketing platforms, including landing pages, emails, social, and the product itself. I also created new custom illustrations and icons, paired them with a fresh, modern photography style to visually present the main marketing points of the campaign positioning the company as accessible, trustworthy, yet also tech-savvy. Credit Karma wanted to refresh the strategy, look, and tone of their free tax product, Credit Karma Tax.

AD - Patrick Kelly
CD - Donna Roggi
CW - Craig Erickson